Google resolved a site names issue that had been ongoing since September 2023 that prevented a website’s site name from properly appearing when an inner page was ranked in the search results.
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Site Names In The Search Results
A site name is exactly what it sounds like, the name of a website that’s displayed in the search engine results pages (SERPs). This is a feature that allows users to identify the name of the site that’s in the search engine results pages (SERPs).
If your site name is Acme Anvil Company, and that’s how the company is known, then Google wants to display Acme Anvil Company in the search results. If Acme Anvil Company is better known as the AAC and that’s what the company wants to show in the SERPs, then that’s what Google wants to show.
Google allows site owners to use the “WebSite” structured data on the home page to specify the correct site name that Google should use.
Problem Propagating Site Names
Back in September 7, 2023, Google published a warning in their site name documentation that acknowledged they were having problems propagating the site name to the inner pages of a site when those inner pages were shown in the SERPs.
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